09 Mar What is Post-Production
Post-production is also commonly referred to as editing or retouching and there are some questions on exactly what this is and its purpose in photography.
Camera’s have two basic shooting modes: JPG and RAW; depending on the camera being used there is an assortment of options available under each mode. However it all boils down to whether or not the image being captured is in a JPG format or a RAW format. A JPG format is a very common format that most people are familiar with; it is the format that the majority of images use. RAW formats are basically the digital negative of a photograph; these files contain all of the light data from an image.
So what does this mean?
Images captured in JPG rather than RAW are extremely limiting and don’t offer much flexibility during post-production. When a photographer shoots in JPG they are allowing the camera to do the editing/retouching for them. Sounds like a good idea, right? Not quite. While it saves time by eliminating post-production, it limits creativity by preventing the photographer from establishing a unique look and style. Allowing the camera to do the post processing generally results in flat and generic looking images.
RAW images grant the photographer the ability to calibrate, color correct, adjust exposure, contrast, sharpness, detail, tones, and a whole list of others that can be somewhat technical. This allows the photographer to be creative and establish a style and look that appeals to their clientele. For example, the photographs I produce are usually contrasty, semi-vibrant, and warm; my style of photography is brought to life in post-production.
Below you can see a few images that show before and after post-production. As you can see the before, or straight out of the camera photo is a bit lacking. The images really come to life and tell a better more enjoyable story after post production. (Grab the arrow and slide between the before and after image)
The above image is from a editorial bridal shoot. The before shot is a bit underexposed so I wouldn’t completely overexpose the water in the background. If I was shooting in JPG I would not have been able to brighten the shadows and “pop” the colors to get the final image. (Taken with a Nikon D750 and Nikkor 85mm f/1.4)
The lighting was perfect for Nichelle and Jason’s engagement session, however the before image didn’t really showcase the scene correctly. The image was corrected to have more contrast, better color, sharper details, and a warmer scene. (Taken with a Nikon D750 and Nikkor 24-70mm f/2.8)
Phil and Rebekah’s wedding was in front of a beautiful fall covered background. The photograph really came to life after adjusting vibrance, contrast, and color temperature. (Taken with a Nikon D750 and Nikkor 85mm f/1.4)
No Extra Fees!
Post-production is so important to establishing a brand, style, and look and that is why I don’t charge extra fees, it’s already included with every photography session. In fact, it’s so important, that I do not release images without them being post-produced; clients deserve the final product and that’s exactly what I give them. Every image that leaves my desk has been retouched and is looking it’s best!